Allegro – Baby & Child

Allegro was founded by talented owner, Tanja Perrono, in 2010 out of a desire to create beautiful, well-crafted children’s shoes that place a premium on style and comfort.

A firm favourite within the discerning regional market, Bloom was approached for a full brand refresh to support the brand with its expansion plans of taking the collections to clients overseas.

Allegro aims to be a symbol for beauty, paying tribute to the magical moments of childhood. As such, the brand has been crafted with a modern-classic aesthetic, touch of fantasy and inviting appeal to reflect the products created and attract the clientele to match.

 
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Inspired by the magic of childhood, Allegro uplifts us in the moment and echoes the warm glow of our fondest memories.

 
 
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Services

Strategy & Direction / Brand Identity / Stationery / Packaging / Illustration / Brand Guardianship