Bloom was born in response to the upward rise of female founders and women in leadership roles, with a commitment to helping women achieve greater success. Through strategy and design, we help businesses grow.

We are proudly female-owned and run, working to create strategically-grounded and beautifully crafted brands that connect and inspire action in today’s world. Our clients range from exceptional entrepreneurs and ambitious start-ups, to established businesses in need of brand direction, revitalization or transformation to remain or regain relevance in these fast-changing times.

Our mission supports the enlivened entrepreneurial spirit and progress of women in the United Arab Emirates, the Middle East region and ultimately, beyond.



We love what we do, and it shows. Our skills and strengths come from years of experience, inspired by creating meaningful work that matters.


We truly care. Highly attuned EQ enables us to identify the feelings and mindsets of clients and audiences; communicating in ways that build trust and spheres of influence.


Our partnership is built on trust, communication, collaboration, and respect for your brand’s unique journey.


We recognize the profound power of women supporting women and the positive change it creates across the micro and macro.




Jennifer Watson

Inspired by trailblazing women of today and tomorrow, Jennifer founded Bloom to support the flourishing entrepreneurial spirit and multitude of transformative startups in the UAE. With a rich background in award-winning brand building across multiple sectors, she has earned a reputation for propelling complex businesses forward and cultivating relationships that thrive. 

With 18 years of professional experience in Canada, Europe, the UK and the Middle East, Jennifer has collaborated with and guided world-class brands and top-tier clients including Mastercard, Vodafone, McDonald’s, Starwood Hotels & Resorts and Lexus. Her flair for combining solid strategy with compelling design and stellar execution has seen her work with dominant regional development, lifestyle and fashion brands such as Mubadala, Mall of the Emirates, Grosvenor House Dubai, Malabar Gold & Diamonds and Mauzan.

With a penchant for travel and an affinity for irresistible design, she has honed a fine sense of cultural awareness and standards of excellence. Jennifer’s upbringing in Toronto, Canada, remains an essential part of her life, with modern traditional values at her core.

Jennifer on LinkedIn


Marie Deillon
Creative Director

A stellar combination of talent, a well-trained eye and strong passion for creating authentic, targeted brands makes Marie a diverse conceptual designer, creative director and branding specialist. At Bloom, Marie skilfully combines her creative sensibilities with a results-driven approach to create stunning visual identities and designs with staying power. 

From early childhood, Marie somehow knew she would work in the inspiring world of design. Her Swiss upbringing played a significant role in influencing her design approach and aesthetic leading her to create sophisticated and memorable designs. Marie studied Graphic Design at university in Belgium and added new dimensions to her creative skills.

Her professional career began in Brussels, followed by a stint in Paris, before finally moving to Dubai in 2006. Since then, she has worked in senior roles for prominent international and boutique branding & design agencies. Her regional experience includes working with major clients like Emaar, Majid Al Futtaim, Saadiyat Island, Abu Dhabi Culture & Heritage, Al Hilal Bank, Aldar Properties and many more. Marie’s extensive experience ranges across all design mediums and sectors with an inclination for illustration and working with fashion, professional services and lifestyle brands.

Marie on LinkedIn