Fruitful Day

In a bid to bring healthy food to the Dubai workplace, we were approached by former banker, Marie-Christine Luijckx with the idea for Fruitful Day, a fruit box delivery company designed to bring the freshest local produce direct to offices; offering a healthy snack alternative to boost workplace productivity, help decrease employee absenteeism and increase the nation’s health while making the day a little brighter.

Working alongside an all-star client team of talent who consider themselves ‘a family of friends’, we were delighted to take on the challenge of creating a fun, fresh and uplifting brand experience that would stand out in the market, engage a corporate audience and make people feel good about what they are eating.


Delivering the benefits of fresh fruit to workplaces, homes, and lives.



Strategy & Direction / Brand Identity / Stationery & Collateral / Packaging / Promotional Materials / Livery branding / Brand Guardianship