Paper Planes

For life’s adventures, big & small

Founded by Alia, the Paper Planes journey began in 2018 in Dubai, UAE, propelled by imagination and a big dream to enhance the lives of families by helping to create opportunities for more of what matters in life; more magic moments to take notice of, and more memories to hold on to.

With an offering that extends across best-in-class baby gear and must-have essentials for baby’s first years - for both purchase and convenient rental, the brand upholds the values of safety, fun, inspiration and conscious credentials at its heart. Bloom Branding worked in close partnership with the client team to re-define the value proposition, articulate a clear brand strategy as a roadmap for growth, and develop a creative concept that could underpin a cohesive brand experience across all touch points. Today, the brand engages with a sophisticated and varied client base that comprises individuals through to leading hotel partners, nurseries, hospitals and tourism authorities.

Helping create opportunities for more of what matters in life; more magic moments to take notice of, and more memories to hold on to.

Services

Strategy & Direction / Brand Identity / Illustration / Packaging / Website Concept / Social Media Style / Brand Guardianship