Motion Fitness

Life is here, and it is now. Fitness is personal, and it is the foundation for everything good. Confident, inspired, strong, and true; a place where you can always go, and grow. Warm, inviting, safe and supportive, an environment that uplifts the individual, while championing the female collective.

Motion Fitness is a ladies-only boutique fitness center nestled within Umm Suqeim, Dubai. An oasis of belonging, the Motion villa home is an inviting environment where women of all ages and stages can find their motion through fitness, while moving towards becoming the best version of themselves.

Our role as strategic branding partner was to work with Motion’s team of super-women to help breathe new life into the six year-old brand, from its very core. Re-defining their greater purpose of being a driving force in improving the lives of women, we worked to create a solid brand foundation that would support in the development of a compelling brand concept titled, ‘Time Is Now’; setting the tone for the brand’s identity system, communications, interiors and environment.


Helping women find their motion through fitness.



Strategy & Direction / Brand Identity / Stationery & Collateral / Interiors & Environment / Promotional Materials / Brand Guidelines / Brand Guardianship